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CURATION

Something we are proud to admit is that we are SUPER picky.

Our extensive, months-long selection process is to provide only premium masks to you!

So, if a brand makes it into our sets, it’s a badge of honor. 

our process

STEP 1: GO HUNTING

The hunting starts locally in Korea. Our researchers provide us with monthly reports on the most effective and popular products, trends, and decade-old brands.

To find them, we work closely with local dermatologists, skincare experts, and local beauty gurus.

STEP 2: GET FEEDBACK

We genuinely care about our customers and our goal is to provide you with the best personalized experience in results.

We do this through personal interviews, clear transparency and ongoing research.

STEP 3: STUDY FORMULA

We examine every ingredient on the list for quality.

We always seek out gentle and natural formulations.

STEP 4: TEST

We test every mask ourselves.

Our skincare experts, and our founder personally test every product across metrics including packaging, skin experience, and most importantly results!

STEP 5: ENLIST TESTERS

Lastly, we assemble focus groups of various ethnicities, skin types, age ranges to test the products.

Overall, only masks that receive 8.7 out of 10 stars across the board can make it to our box.