Top 5 reasons
Innovation
“South Korea's beauty industry is typically about 10-12 years ahead of the rest of the world.”
- Marie Claire, Beauty Editor
Better Value
"Asian beauty is often much less expensive than Western skincare. That is actually one of the biggest reasons I personally choose the majority of my routines to come from Asian beauty products."
- Kelly Driscoll, Key Opinion Leader
Unique Ingredients
"Many of the most popular ingredients used in K-beauty are backed by scientific data. Anti-aging and brightening ingredients like niacinamide, licorice root extract, and ginseng have been proven to deliver noticeable results."
- Dr. Y. Claire Chang, a board-certified cosmetic dermatologist
Gentle Formulas
“A lot of South Korean beauty brand are using natural ingredients as a baseline. It is just a given. The whole beauty industry depends heavily on natural extracts from plant life.”
- Natasha, Founder of Mindfulfeet
Customization
"K-Beauty’s myriad of products like serums, essences and masks can be target an individual’s exact skincare needs and preferences.”
- Euromonitor Research
